Digital Talent Program - Digital Business Manager (m/f/d)

Berlin / Düsseldorf – Unbefristet – Vollzeit

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Job Beschreibung

With the Henkel Digital Talent Program, you'll benefit from early empowerment and 18 months of hands-on experience in key digital projects within the dx business unit. 

Start your journey of constant learning and exciting tasks to take your digital expertise to the next level. 

You will be defining and sharing best practices while being well versed on industry trends. Collaborating with capability leads and cross functional teams. Championing innovation and organizational focus to deliver growth. From day one you will take full responsibility and drive the digitalization at Henkel. 

You will have the opportunity to work in different Business Units and on different topics. Most of the time you are based at the Henkel dx Berlin Hub, but three months of the program will take place in another country, where you get to know the local Business Unit.

Aufgaben

  • Drive the end-to-end execution of digital product feature creation/enhancement and digital marketing campaigns across different rotation assignments
  • Analyze data inputs from website functions and customer behavior to attain relevant insights that drive site performance optimization as well as customer acquisition and engagement
  • Build and standardize reports to measure, evaluate, and optimize website platform and marketing channel performance
  • Manage multiple work streams and projects in a fast-moving environment by liaising with cross functional partners Digital Marketing: Plan and execute awareness and engagement experiments (A/B tests) for owned and paid channels and monitor the performance to optimize towards business goals
  • Digital Product Management: Develop detailed business requirements and user stories for product features that advocate for experiences that meet customers’ needs and address their challenges

Job Anforderungen

  • Bachelor Degree in Business, Economics, Finance, Computer Science or Computer Engineering
  • 2-4 years of digital experience in retail/wholesale industries
  • Proven project management experience, organizational skills, attention to detail, and ability to plan and prioritize
  • Excellent oral and written communication skills in English a must, a second language preferred
  • Solid analytic and quantitative skills highly preferred
  • Technical aptitude and agility to learn web-based tools
  • Self-starter, able to thrive in an ambiguous and fast-paced environment